A Meta spokesperson clarified the implications for the new CBD-related ad policy.
Major social media platforms continue to gradually warm up to cannabis. As Meta rival Twitter announced it will allow some CBD and THC ads last February, Meta is taking steps as well by continuing to loosen up restrictions for CBD-related ads. On July 11, Facebook posted an announcement, unveiling Meta’s new policy on CBD and related products in the U.S., Canada, and Mexico, and changing some of the language from hemp to CBD.
“We want people to continue to discover and learn about new products and services on our technologies,” Facebook wrote. “Effective today, we are renaming our advertising policy Hemp & Related Products to CBD & Related Products and allowing the promotion of legally permissible, non-ingestible CBD in the U.S., with some restrictions.”
This is unlikely to allow hemp-derived products marketed as psychoactive. The spokesperson continued, “Advertisers will continue to be prohibited from running ads that promote THC products or cannabis products containing related psychoactive components. Additionally, advertisers can only run ads that promote or offer the sale of legally permissible, non-ingestible a products that don’t contain more than 0.3% THC as long as they are:
- Certified with Legitscript
- Have written permission from Meta
- Comply with all applicable local laws required or established industry codes and guidelines.
During the application process we collect two types of information:
- Business information that allows us to verify the existence and operation of your business in the countries your ads target. That information may include, but is not limited to: Name, website, address, and LegitScript certification status.
- Information that facilitates the review and appeal process of ads that promote a products. That information includes, but is not limited to: Facebook Page URL and ad account ID.
Once your application is submitted, we anticipate it will take 4-6 business days to process before a decision is issued, but in some cases it may take longer to verify the provided information. You should double check that your application is accurate and complete before submitting it.